visiting workshop leader


Alexander Manu
Strategic Innovation Practitioner, International Lecturer and Author
Toronto, Ontario


Alexander Manu is a strategic innovation practitioner, international lecturer and author. He provides strategic counsel and future based advisory to executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing.  Alexander lectures around the world on innovation, imagination, change agents and strategic foresight.  He is a Senior Partner at InnoSpaInternational Partners, teaches “Innovation, Foresight and Business Design” at the Rotman School of Management, is a Professor at the OCAD University in Toronto and a visiting lecturer at the Wallace McCain Institute for Entrepreneurship.
In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation.  For over 25 years he has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever,  to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models.
Alexander Manu was the Founder (2005) and Director of the Beal Centre for Strategic Creativity, a non-profit research think tank operating in Toronto, where he developed new methodologies in strategic foresight, focusing on the intersection of behavior, technology and business capability.
Author of  Value Creation and the Internet of Things” 2015, “Behavior Space: Play, Pleasure and Discovery as a Model for Business Value“ 2012, “Disruptive Business”, 2010, “Everything 2.0: Redesign your Business Through Foresight and Brand Innovation”, 2008,  “The Imagination Challenge : Strategic Foresight and Innovation for the Global Economy” , 2006” ToolToys: Tools with an Element of Play”, 1995, and “The Big Idea of Design”, 1999 , as well as of numerous articles published in national and international periodicals.
His most recent book,” Transforming Organizations for the Subscription Economy: Starting from Scratch” will be released by Gower Publishing in 2017.
Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 500 keynote lectures in 24 countries. A past president of the Association of Chartered Industrial Designers of Ontario, he was elected twice on the board of the International Council of Societies of Industrial Design (ICSID). A past member of various advisory boards active at government levels in Canada and the Far East, he has consulted on foresight strategies for the Department of Canadian Heritage, the China External Trade Development Council, Taiwan Design Centre, Korea Institute of Design Promotion and is a founding member of Design for the World (Barcelona), an international NGO that provides and promotes humanitarian design solutions.
Alexander has been a guest lecturer at over 45 distinguished post secondary institutions around the world. A graduate of the National University of Art (UNARTE), Bucharest, Romania. (MDA – Industrial Design 1978), he was elected in 1994 an Academician of the Royal Canadian Academy of Arts (RCA) in recognition to his contribution to the development of design and the visual arts in Canada.