Strategic Executives Program (SEP) - Wallace McCain Institute


Strategic Executives Program

A peer based program for developing senior executives and decision makers.


you will be more likely to succeed

After years of working with founders, presidents and CEOs, it is clear that the most important thing entrepreneurs need to succeed is not access to capital but rather access to great people to help translate their dream into reality. Candidates for this program are senior leaders with the power to act when their superior is absent. The role of individuals eligible for this program varies from one organization to another. Some have the responsibility for all areas of operations, some are the inside-facing person while the CEO is the outside-facing person and some are the executive focused on specific business needs. A key success factor for a CEO-senior executive relationship is their mutual level of trust.  WMI modelled this program after its Entrepreneurial Leaders Program (ELP) to support both the CEO and their internal key leaders with similar peer group formats.


The ideal candidate has many hats to wear.

  • The “go to” person for the CEO
  • The COO, GM, CFO, VP or equivalent senior executive
  • Maintains operational excellence
  • Puts out fires
  • The one that feels like a partner, with or without equity
  • The internal leader who needs to continue to grow for the company and for themselves




Understanding yourself & your role through personality profiling, peer coaching & goal setting.

Team building

Developing your team capabilities and enhancing interpersonal processes.

4R’s: Recruitment, retention, reward & recognition

Articulating your employment brand and getting the right people on the bus.


Capturing customer needs, managing project fulfillment, product lifecycle, road mapping and prioritization.


Amplifying your brand and leveraging social media and PR to increase your visibility.


Achieving results by making compelling pitches with clear ROI and win:win to both internal and external customers.

Money matters

Managing the budgets and forecasting the operation. Understanding what financial reports are saying.


Creating systems to monitor what has been put in place, KPI’s and dashboards.

Change management

Continual improvement of all processes and systems based on measurements.

Program Details

The program includes monthly sessions that provide a total of 13 days of training. Sessions are designed to include 25% external content from speakers and 75% internal content from participants. Each session includes the following content: – Goal accountability – tracking monthly progress – Forum updates – sharing bests & worsts – Speakers – learning through practical workshops – Deep dives – improving confidence & decisions – Peer coaching – 1:1 support to set monthly goal

Year 1

Application Deadline

July 25, 2023


Miramichi, NB


9 months

Program Dates

Oct 10-12 (extra day for launch), Nov 15-16, Dec 13-14, Jan 10-11, Feb 7-8, Mar 6-7, Apr 3-4, May 8-9, June 5-6


Each monthly session includes an overnight that runs from 1PM on the first day to 5PM on the second. The launch in October includes an additional overnight, with arrival at 7PM on Oct 10th. The facility is ideal to establish close personal bonds with peers in the group after hours.

Application Process

Before applying through the link, review the website and our on-line directory of alumni. Contact someone you know to get a first-hand account of their experience.

Either the candidate or the CEO / owner can complete the application form. The form gives you the option to select between virtual and in-person, and if you are indifferent, the candidate will be considered for both options.

After the application deadline, finalists will be emailed to schedule a joint interview by our moderation team with the CEO and the candidate. 14 – 18 members will be chosen based on the interview and the fit within the entire cohort.


The total program cost is $6500 + HST. This includes speakers, moderation, materials and accommodations/food (if applicable). This must be paid in full before the first session. (For funders, 25% of the in-person format is for accommodations & food)

Download our printable brochure

Are you ready to grow?


Increase your chances of success by adding on the honest, open, experiences of other leaders who have dealt with similar issues.