local business leader


Merv Symes
President and Chief Organizational Designer
Simplicity Designs
Moncton, New Brunswick


Merv Symes has over 30 years’ experience in helping organizations improve. Since his first experience in 1982 as a team member on the redesign of the Grande Prairie People System at Procter and Gamble he has become an avid student and practitioner of proven Performance Excellence (PE) principles, methods, and tools. He has had the opportunity to learn from some of the top management and change thinkers of our time.

From 1981 – 1991, Merv spent much of his career in operation management roles up to Plant Manager Level. He held positions at Procter and Gamble, Boise Cascade, Domtar, and J.D. Irving, Limited (JDI).
He then spent the next 12 years in Organization Development and HR roles leading the transformation of how JDI companies built leadership capability, engaged employees in improvement, and rewarded contribution.

The next 10 years of his career was spent as an internal consultant to JDI’s Leadership on applying PE principles, methods, and tools to dramatically increase business improvement rate. From 2006 – 2013 Merv was Vice President Organizational Change at JDI.

Merv also dedicates some of his personal time to helping non-profit organizations improve through the application of PE principles, methods, and tools. A few of the organizations he has worked with are: Hockey Canada, Government of New Brunswick, Saint John Poverty Group, Ontario Jr. A League, and New Brunswick Heart and Stroke Foundation.

Merv is active in teaching the youth of Atlantic Canada through the UNB TME program, UNB Wallace McCain Institute, and 21 INC. Merv is a Professor of Practice, UNB TME (Technology, Management, and Entrepreneurship) Program.

In March of 2013, Merv decided to join his oldest son Matt and start a Performance Excellence company called Symplicity Designs. They are focused on using PE principles, methods, and tools and Web presence to help organizations Design, Live, and Tell their story.