Tracy Bell is a corporate exec turned start-up CEO.
In 2016, a health scare in the family prompted Tracy and her husband to reimagine the way tea is processed in an effort to extract more antioxidants. That concept led to the creation of a new category of tea – called Fresh-Leaf TEA – and a product that is being called “the future of tea” by industry leaders. In 2017 their innovation was named Best New Product at the premier event in the world for specialty teas (World Tea Expo). In 2018 Millennia TEA won an outstanding business award from the Saint John Region Chamber of Commerce. And in 2021 they were awarded the Sobeys Innovation award.
Originally from Southern Ontario, Tracy has lived in Atlantic Canada for 15+ years and considers herself a full-fledged Maritimer. Tracy and her husband Rory live in Rothesay with their two (awesome!) kids.